Sure Petcare SureFeed Microchip Selective Pet Feeder – Automatic Meal-Time Solution for Multi-Pet Homes (MPF001)

Give Every Pet the Meal They Deserve — Without the Chaos

If you live in a multi-pet home, you already know the struggle. One cat finishes her food in seconds and then moves on to steal her sibling’s bowl. Your dog sneaks the cat’s prescription diet while you’re not looking. Feeding time turns into a full-time supervision job — and even then, someone ends up eating the wrong food. That’s exactly the problem the Sure Petcare SureFeed Microchip Pet Feeder (MPF001) was designed to solve.
This automatic selective pet feeder uses smart microchip recognition technology to ensure that only the right pet gets access to the right food, every single time. Whether you’re managing a cat on a prescription diet, a dog with specific portion control needs, or simply trying to reduce the daily drama of competitive eating between your furry family members, this feeder makes life dramatically simpler.
Trusted by veterinarians worldwide and backed by a 3-year warranty, the SureFeed Microchip Pet Feeder is one of the most effective tools any multi-pet household can invest in.

How It Works — Smart Technology, Simple Operation

At the heart of this feeder is its microchip-activated lid system. The bowl lid remains closed by default. When your assigned pet approaches, the feeder instantly reads their unique microchip ID and opens the lid automatically — all within a fraction of a second. As soon as that pet steps away, the lid closes again, locking out any other animals.
No more food theft. No more stress. No more second-guessing.
If your pet doesn’t have a microchip, or if you’d simply prefer an alternative, the feeder is also fully compatible with a lightweight RFID collar tag that works in exactly the same way. One RFID collar tag is included with every unit, and additional tags can be purchased separately if needed.
Programming is refreshingly easy. A single-button setup is all it takes to register your pet’s microchip or collar tag ID. No complicated menus, no smartphone apps required, no lengthy instruction manuals to wrestle with. The feeder stores up to 32 individual microchip or tag IDs, making it highly scalable even for large households.

How It Is Perfect for Your Pet

For Cats on Prescription or Special Diets

If your cat has been prescribed a specific therapeutic food for kidney disease, urinary health, weight management, or any other condition, the SureFeed Microchip Pet Feeder ensures that only they have access to that food. Other household pets — no matter how persistent — simply cannot open the bowl. This means your investment in expensive prescription cat food is never wasted, and your cat’s treatment plan stays on track without you needing to stand guard at every meal.

For Overweight or Underweight Pets

Portion control is one of the most important factors in managing your pet’s weight and overall health. The SureFeed feeder helps you regulate exactly how much food each individual pet receives, without the difficulty of separating animals into different rooms. Whether one pet needs fewer calories and another needs more, each gets precisely what they need — no more, no less.

For Shy, Anxious, or Slow-Eating Pets

Some pets are naturally more timid and tend to eat slowly. In a competitive feeding environment, these pets often get pushed away from their food before they’ve finished eating. With the SureFeed Microchip Feeder, their bowl stays sealed and protected until they’re ready to approach — reducing mealtime anxiety in pets and promoting a calmer, healthier eating routine.

For Dog-and-Cat Households

Dogs love cat food — it’s no secret. But cat food is not formulated for dogs, and regular consumption can cause digestive upset and nutritional imbalances. This feeder creates a reliable physical barrier that stops your dog from accessing your cat’s meals, even when you’re not in the room to supervise.

Fresh Food, Every Meal

One often-overlooked benefit of the SureFeed feeder is its food freshness design. The lid is equipped with a neoprene seal that, when closed, creates an airtight barrier around the bowl. This helps retain moisture in wet food and prevents dry food from going stale between meals. The feeder holds up to 13.5 fl. oz. of either wet or dry pet food — generous enough for a full meal or a day’s worth of portions.
This seal is especially valuable for pet owners who use wet prescription food, which can dry out and become unappetizing quickly when left open. With the lid sealed between visits, your pet is always greeted with fresher, more appealing food.

Microchip Compatibility — Wide and Inclusive

Worried about whether the feeder will work with your pet’s existing microchip? The SureFeed Microchip Pet Feeder supports all three of the most widely used microchip formats:

9-digit microchip numbers (Avid Secure format)
10-digit microchip numbers (FDXA format)
15-digit microchip numbers (FDXB format — the international ISO standard)

If you’re unsure which microchip format your pet uses, a quick check with your veterinarian, local pet shelter, or animal rescue organization will give you the answer. In most cases, the feeder will work seamlessly with your pet’s existing chip — no additional hardware needed.

Save Money While Keeping Your Pet Healthy

This feeder isn’t just a convenience tool — it’s a genuine money-saver. Consider these financial benefits:
Prescription pet foods can cost several times more than standard diets. When other animals steal or eat that food, you’re essentially paying for food that provides no benefit to the pet it was intended for. The SureFeed Microchip Feeder eliminates that waste entirely.
Beyond food costs, keeping your pet on their correct diet reduces the risk of health complications that lead to expensive vet bills. Whether that means avoiding flare-ups of a managed condition, keeping weight under control, or simply ensuring proper nutrition — this feeder can help you stay ahead of preventable health issues.

Specifications

Designed for use with both wet and dry pet food, the SureFeed Microchip Pet Feeder accommodates a generous bowl capacity of 13.5 fl. oz. (approximately 400ml), making it suitable for cats and small dogs – The feeder lid features a neoprene sealing lip that closes tightly to maintain food freshness and retain moisture between feeding sessions – Compatible with 9-digit (Avid Secure), 10-digit (FDXA), and 15-digit (FDXB/ISO) microchip formats, as well as the included RFID collar tag – Each unit ships with one RFID collar tag included as standard; additional collar tags are available for separate purchase – The internal memory stores up to 32 individual microchip or RFID tag IDs, making it suitable for large multi-pet households – Setup requires only a single button press for registration, with no app, Wi-Fi, or Bluetooth connection required – Runs on 4 x C-cell batteries (not included), providing long battery life for uninterrupted feeding – The unit carries a full 3-year manufacturer’s warranty from Sure Petcare and is recommended by veterinary professionals – Recommended use is one feeder per pet for the most effective and stress-free feeding experience – Compatible with the broader Sure Petcare ecosystem, including additional SureFeed accessories and products – Model number: MPF001, manufactured by Sure Petcare under the SureFlap and SureFeed product lines.

• SureFeed Microchip Pet Feeder Review: Features, Pros, and Real Results (2026)
• How to Set a Perfect Feeding Schedule for Your Cat
• Pet Bedding 101: What Every Pet Owner Should Know
• Top 5 Fresh Dog Food Brands in the USA: Which is Right for Your Pup?
• Which High Protein Dog Food is Right for Your Breed? (Top 5 List)